Website Marketing &
Search Engine Optimization
SEARCH ENGINE OPTIMIZATION
No matter how well designed your web site, it is still necessary to have it optimized for best placement in the Search Engines. Our staff will make a bench-mark analysis of your site in order to analyze key parameters used by the Search Engines in their ranking criteria. This includes use of key words, title phrasing, use of key words in text body, etc. Further analysis is made comparing your site against your competition's sites. Based on these results, changes can be made to your web site pages to obtain more favorable rankings with Search Engines.
Search Engine algorithms change frequently. For this reason it is recommended that you have your site optimized at least once a year. For best results it should be done once a quarter.
Annual Cost with quarterly reviews: $699.95 (Save $100.00)*
*These costs are for fishing guides and charters. Other businesses may need a different plan. Click on the Contact Us button below for more information.
SEARCH ENGINE ADWORD MANAGEMENT
Many of the major Search Engines now offer the ability to be a "sponsor". You bid on your choice of keywords. When someone searches with those words, your web site appears at the top of the page. If they click on your link, you pay for that click. It is a great way to get qualified traffic and you can get started almost immediately.
We offer adword management services. We will assist you in determining the best keywords for your web site. Then we will setup an account with a major search engine, usually Google, but others are available. In most cases, your sponsored links will begin appearing within hours.
Cost: $25/mo with a 3 month minimum. This cost is for our services and does not include the click-thru fees. Those fees will be determined by your business plan. They can be as low as $20 per month. (NOTE: These rates are for fishing guide and charter related businesses. If you are selling products, you may need a more extensive management program. Contact us for more information).
SEARCH ENGINE SUBMISSION
Large scale submissions to search engines are really a waste of time. There are hundreds, if not thousands of companies on the Internet who are only too happy to waste your money by charging you to for this type of service. Some ads promise to submit your web site to over 1,000 search engines. Since over 90% of all searches are done on the top 10 search engines, submitting your site to "over a thousand" is just a waste of time. The only result you are likely to get is hundreds of spam emails from these search engines as they try to sell you other services.
Don't waste your money paying someone to submit your site to the search engines. There are a very few that actually need to have a submission and even these will likely find your web site anyway with their spiders/robots that prowl the web indexing site. As part of our optimization process, we do submit our customer's web sites to directories and the few search engines where manual submission will have a positive impact. If you would like to have more information, please contact us.